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Pitman Training Scotland ::: 10/9/2010 ::: |
Get into... Marketing
| Designed for: |
Those who wish to gain an introduction to marketing principles. |
| Prerequisites: |
Experience of using Windows, Word and Excel to proficient level together with Publisher 2000. Some experience of using the Internet and Mail Merge.
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| Objectives: |
To teach the basics of marketing. |
Course Content
- Lesson 1: The importance of marketing, company case studies, market research and competitor research.
- Lesson 2: The product life cycle, product strategy, place strategy, pricing strategy and promotion strategy.
- Lesson 3: The importance of advertising, creating an ad, different direct marketing techniques and press releases.
- Lesson 4: Marketing on the World Wide Web and attending and exhibiting at trade shows.
- Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and careers in marketing.
Benefits
- Learn an introduction to marketing principles
- The flexibility and value of a self-study course designed to enable you to work at your own pace
- A personalised workbook to use and keep as a reference guide on completion of the course
- The opportunity to gain the widely recognised Pitman Training Certificate
| Course duration: |
10 - 12 Hours |
| What next: |
FrontPage 2000
Dreamweaver 4 Introduction
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Current Course Dates
As many of our Courses have flexible start dates, or are run as closed events, all available dates may not appear below. Please Contact Us for details.
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